January 2021 Campaign
True Comfort

Creative Direction: Patrick Davis
Copy: Rachel Renda
Art Direction: Alicia Churilla

The Story

Embrace all that winter has in store and do it in true style. From conquering snowscape trails or hitting the ice with your inner circle to reveling in your new favourite go-to virtual office attire. By featuring captured moments of uninhibited optimism as we head outdoors to challenge, motivate and celebrate the shared seasonal journeys that bring people together. Reminding us to appreciate enduring relationships, surrounding ourselves with positivity and the importance of being true to who we are.

#TrueComfort means affirming a sense of self-expression by finding inspiration and motivation to be the best, most authentic, comfortable you.